Motivating learners to engage is a critical factor in eLearning success; designing for motivation offers ways to bridge motivation gaps, increase engagement—and drive learning and behavior change. A motivational design model, such as the ARCS model, can aid instructional designers in creating eLearning that will engage more learners and sustain learner engagement.

This work by Lynne MacBain is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License. Permissions beyond the scope of this license may be available at



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